Kamis, 27 Oktober 2011

[P223.Ebook] PDF Download The Advertising Concept Book: Think Now, Design Later. Pete Barry, by Pete Barry

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The Advertising Concept Book: Think Now, Design Later. Pete Barry, by Pete Barry

The Advertising Concept Book: Think Now, Design Later. Pete Barry, by Pete Barry



The Advertising Concept Book: Think Now, Design Later. Pete Barry, by Pete Barry

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The Advertising Concept Book: Think Now, Design Later. Pete Barry, by Pete Barry

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

This edition includes a substantially revised and expanded chapter on interactive advertising. 

Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever.

  • Sales Rank: #1616199 in Books
  • Published on: 2012-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.40" h x 8.00" w x 9.50" l, 2.85 pounds
  • Binding: Hardcover
  • 296 pages

Review
"If this book could stand in front of a class and talk, I'd be out of a job." (Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College)

"Invaluable advice." (Creative Review )

"Sound advice for advertising creatives." (Communication Arts)

"The book supports our school's philosophy: have a great concept before you run to the computer." (Maria Scileppi, Associate Director, Chicago Portfolio School)

The book supports our school's philosophy: have a great concept before you run to the computer. --Maria Scileppi, Associate Director, Chicago Portfolio School

From the Back Cover
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

About the Author
Pete Barry began his career as an art director at Ogilvy, London. He now works as a copywriter in New York, and has taught advertising at Syracuse University.

Most helpful customer reviews

11 of 11 people found the following review helpful.
A must for any ad student
By Fitz
This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold.

9 of 9 people found the following review helpful.
So much to learn
By Esther
This the the advertising bible. If all advertising followed what is written in this book, it would be a better place with less "IN YOUR FACE" advertising. It would create a world of more thought provoking and relationship based branding influence.

It reminds you that advertising starts at the concept and is an art that you have to slowly build and perfect.
Thank you Pete, I see my job in a different light.

2 of 2 people found the following review helpful.
Awesome book on how to advertise well
By Josh
This book is amazing! I am only about halfway through it, but the concepts and "tools" (guidelines) that he brings up are very helpful. The pages are nice and thick, so there is no worry about handling the book gently. All of the art and ads are sketched out, which gives it a nice look. Easy reading, and enjoyable reading. Would recommend to the advertiser out there.

See all 43 customer reviews...

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Senin, 24 Oktober 2011

[C857.Ebook] Download Agile Java™: Crafting Code with Test-Driven Development, by Jeff Langr

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Agile Java™: Crafting Code with Test-Driven Development, by Jeff Langr

Agile Java™: Crafting Code with Test-Driven Development, by Jeff Langr



Agile Java™: Crafting Code with Test-Driven Development, by Jeff Langr

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Agile Java™: Crafting Code with Test-Driven Development, by Jeff Langr

Shows how Java and TDD integrate throughout the entire development lifecycle, helping you leverage efficient development techniques. This work also shows how to translate oral requirements into practical tests, and then how to use those tests to create reliable, high-performance Java code that solves real problems.

  • Sales Rank: #584981 in Books
  • Published on: 2005-02-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.50" w x 7.00" l, 2.75 pounds
  • Binding: Paperback
  • 792 pages

From the Back Cover

Master Java 5.0 and TDD Together: Build More Robust, Professional Software

Master Java 5.0, object-oriented design, and Test-Driven Development (TDD) by learning them together. Agile Java weaves all three into a single coherent approach to building professional, robust software systems. Jeff Langr shows exactly how Java and TDD integrate throughout the entire development lifecycle, helping you leverage today's fastest, most efficient development techniques from the very outset.

Langr writes for every programmer, even those with little or no experience with Java, object-oriented development, or agile methods. He shows how to translate oral requirements into practical tests, and then how to use those tests to create reliable, high-performance Java code that solves real problems. Agile Java doesn't just teach the core features of the Java language: it presents coded test examples for each of them. This TDD-centered approach doesn't just lead to better code: it provides powerful feedback that will help you learn Java far more rapidly. The use of TDD as a learning mechanism is a landmark departure from conventional teaching techniques.

  • Presents an expert overview of TDD and agile programming techniques from the Java developer's perspective

  • Brings together practical best practices for Java, TDD, and OO design

  • Walks through setting up Java 5.0 and writing your first program

  • Covers all the basics, including strings, packages, and more

  • Simplifies object-oriented concepts, including classes, interfaces, polymorphism, and inheritance

  • Contains detailed chapters on exceptions and logging, math, I/O, reflection, multithreading, and Swing

  • Offers seamlessly-integrated explanations of Java 5.0's key innovations, from generics to annotations

  • Shows how TDD impacts system design, and vice versa

  • Complements any agile or traditional methodology, including Extreme Programming (XP)


© Copyright Pearson Education. All rights reserved.

About the Author

Jeff Langr has more than twenty years of development experience. He currently consults on software development, design, and agile processes through his company, Langr Software Solutions (www.LangrSoft.com). Langr worked for Uncle Bob Martin for two years at Object Mentor. He is the author of Essential Java Style (Prentice Hall PTR, 1999), and has published widely on Java and TDD in Software Development, C/C++ Users Journal, and diverse online magazine sites and portals.

www.langrsoft.com


© Copyright Pearson Education. All rights reserved.

Excerpt. © Reprinted by permission. All rights reserved.
Introduction Introduction

I am a software craftsman. 1 I have spent much of my software development career trying to quickly build solutions to problems. At the same time I have tried to ensure that my solutions demonstrate carefully crafted code. I strive for perfection in code, yet I know that it is unattainable, particularly with the constant pressure from business to get product out the door. I take modest pride in the code I build daily, yet when I look at the code I wrote the day before, I wonder, "What the heck was I thinking?" This is what keeps the craft challenging to me—the constant desire to figure out how to do things a little better the next time, and with a little less pain than this time.

Agile Java represents a successful approach to learning and mastering Java development. It is based on the way I have learned to best teach programming and to learn new programming languages myself: Using test-driven development (TDD), a technique that introduces a large amount of low-level feedback. This feedback allows you to more quickly see the results of your actions. Using TDD, you will learn how to craft Java code to produce solid object-oriented designs and highly maintainable high-quality systems.

I have used TDD in production systems for over four years and am still amazed at what it does for me. It has improved the quality of my code, it has taught me new things each week, it has made me more productive. I have also created and taught language courses using TDD, both at my own company and at Object Mentor (which continues to teach their language courses with this approach).

Prior to learning TDD, I spent more than fifteen years learning, developing in, and teaching languages the "classic" way—without using tests to drive the development. The student builds and executes example code. The student obtains feedback on what the code is teaching by viewing the output from code execution. While this is a perfectly valid approach, my anecdotal experience is that using it results in less-than-ideal retention of language details.

In contrast, the high volume of rapid feedback in TDD constantly reinforces correct coding and quickly points out incorrect coding. The classic code-run-and-observe approach provides feedback, but at a much slower rate. Unfortunately, it is currently the predominant method of teaching programming.

Others have attempted more innovative approaches to teaching. In the 1990s, Adele Goldberg created a product known as LearningWorks designed for teaching younger students. It allowed a user to directly manipulate visual objects by dynamically executing bits of code. The user saw immediate results from their actions. A recent Java training tool uses a similar approach. It allows the student to execute bits of code to produce visual effects on "live" objects.

The problem with approaches like these is that they are bound to the learning environment. Once you complete the training, you must still learn how to construct your own system from the ground up, without the use of these constrained tools. By using TDD as the driver for learning, you are taught an unbounded technique that you can continue to use in your professional software development career.

Agile Java takes the most object-oriented approach feasible. Part of the difficulty in learning Java is the "bootstrapping" involved. What is the minimum you must learn in order to be able to write classes of some substance?

Most books start by teaching you the prototypical first Java program—the "hello world" application. But it is quite a mouthful: class Hello { public static void main(String args) { System.out.println("hello world"); } }. This brief program contains at least a dozen concepts that you must ultimately learn. Worse, out of those dozen concepts, at least three are nonobject-oriented concepts that you are better off learning much later.

In this book, you will learn the right way to code from the start and come back to fully understand "hello world" later in the book. 2 Using TDD, you will be able to write good object-oriented code immediately. You'll still have a big initial hurdle to get over, but this approach keeps you from having to first understand not-very-object-oriented concepts such as static methods and arrays. You will learn all core Java concepts in due time, but your initial emphasis is on objects.

Agile Java presents a cleaner break from the old way of doing things. It allows you to pretend for a while that there was never a language called C, the syntactical basis for Java that has been around for 30 years. While C is a great language, its imprint on Java left a quite a few constructs that can distract you from building good object-oriented systems. Using Agile Java, you can learn the right way of doing things before having to understand these legacies of the Java language.

Who Is This Book For?

I designed Agile Java for new programmers who want to learn Java as their first language. The book can also be effective for programmers familiar with TDD but new to Java, or vice versa. Experienced Java developers may find that going through Agile Java presents them with a new, and I hope better, way of approaching things.

This edition of Agile Java covers Java 2 Standard Edition (J2SE) version 5.0.

Sun has made available dozens of class libraries, or APIs (application programming interfaces), that enhance the core Java language. Some examples: JMS (Java Messaging Service) provides a definition for standard messaging-based solutions. EJBs (Enterprise Java Beans) provide a means of building component-based software for large enterprise solutions. JDBC (Java DataBase Connectivity) supplies a standard interface for interacting with relational databases. About a dozen of the advanced APIs are collectively known as J2EE (Java 2 Enterprise Edition). Many of the APIs require entire books for comprehensive coverage. There are dozens of books on J2EE.

This book covers only a few of the additional APIs at an introductory level. Technologies that are used pervasively in the majority of enterprise applications, such as logging, JDBC, and Swing, are presented in Agile Java. Some of the information (for example, logging) will teach you all you need to know for most applications. Other lessons (for example, Swing and JDBC) will teach you a basic understanding of the technology. These lessons will provide you with enough to get started and will tell you where to go for more information.

If you are developing mobile applications, you will be using J2ME (Java 2 Micro Edition). J2ME is a version of Java geared toward environments with limited resources, such as cell phones. J2ME has some significant limitations compared to J2SE. This book does not discuss anything specific with respect to J2ME. However, most of the core techniques and concepts of Java development are applicable to the J2ME environment.

In order to use any of these add-on Java technologies, you must first understand the core language and libraries provided in J2SE. Agile Java will help you build that knowledge.

What This Book Is Not

Agile Java is not an exhaustive treatise on every aspect of the Java language. It instead provides an agile approach to learning the language. Rather than giving you all the fish, I teach you how to fish and sometimes where to find the fish. Agile Java will teach you the majority of the core language concepts. Indeed, upon completing the core fifteen lessons, you will be able to produce quality production Java code. However, there are bound to be a few esoteric language features and nuances that I do not cover in the book.

One way to become familiar with the dusty corners of the language is to peruse the Java Language Specification (JLS). The second edition of the language specification is available at http://java.sun.com/docs/books/jls. This edition covers versions of Java up to but not including J2SE 5.0. A third edition of the JLS is in the works at the time I write this. You can find a maintenance review version at http://java.sun.com/docs/books/jls/java_language-3_0-mr-spec.zip .

For additional understanding of what is in the Java API library, the Java API documentation and actual source code is the best place to go.

Agile Java is not a certification study guide. It will not prepare you for a certification exam. A good book on certification will teach you how to take a test. It will also teach you how to decipher (deliberately) poorly written code that shouldn't have been written that way in the first place. Agile Java will teach you instead how to write professional Java code.

Agile Java doesn't attempt to coddle you. Learning to program is a significant challenge. Programming involves thinking and solving problems—it is not an easy undertaking for idiots or dummies. I've tried to avoid insulting your intelligence in this book. That being said, I have tried to make Agile Java an enjoyable, easy read. It's a conversation between you and me, much like the conversations you will continue to have in your professional development career. It's also a conversation between you and your computer.

TDD Disclaimer

Some developers experienced in TDD will note stylistic differences between their approach and my approach(es) in Agile Java. There are many ways to do TDD. None of these techniques are perfect or ordained as the absolute right way to do things. Do whatever works best for you. Do what makes the most sense, as long as it doesn't violate the basic tenets set forth in Agile Java.

Readers will also find areas in which the code could be improved. 3 Even as a beginning developer, you no doubt will encounter code in Agile Java that you don't like. Let me know. Send in your suggestions, and I may incorporate them in the next edition. And fix your own implementations. You can improve almost any code or technique. Do!

After the first lesson in Agile Java, the tests appear wholesale, as if they were coded in one fell swoop. This is not the case: Each test was built assertion by assertion, in much smaller increments than the book can afford to present. Keep this in mind when writing your own code—one of the most important aspects of TDD is taking small, small steps with constant feedback. And when I say small, I mean small! If you think you're taking small steps, try taking even smaller steps.

How to Use This Book

The core of Agile Java is fifteen lessons of about 30 pages each. You will start with baby steps in Java, TDD, and OO. You will finish with a strong foundation for professional Java development.

The core lessons are sequential. You should start at Lesson 1 and complete each lesson before proceeding to the next. Once you have completed the core lessons, you should have a solid understanding of how to build robust Java code.

If you haven't completed the fifteen core lessons, you should not assume you know how to write good Java code! (Even if you have completed the lessons, you're not an expert . . . yet.) Each lesson builds upon the previous lessons. If you stop short of completing the lessons, your lack of full understanding may lead you to construct poor code.

Each lesson starts with a brief overview of the topics to be discussed. The remainder of the lesson is a narrative. I describe each language feature in the text, specified by test code. I demonstrate each feature in a corresponding code implementation. I have interspersed discussions of TDD technique, OO principles, and good development practices in these lessons.

I've supplied three additional lessons to cover a few more Java topics. Two of the lessons present an introduction to Java's tool for user interface development, Swing. These two lessons will provide you with enough information to begin building robust user interface applications in Java. But the bigger intent is to give you some ideas for how to build them using TDD. The third additional lesson presents an overview for a number of Java topics, things that most Java developers will want to know.

For the most effective learning experience, you should follow along with the lessons by entering and executing each bit of test and implementation code as I present it. While the code is available for downloading (see the next paragraph), I highly recommend that you type each bit of code yourself. Part of doing TDD correctly is getting a good understanding of the rhythm involved in going back and forth between the tests and the code. If you just download the code and execute it, you're not going to learn nearly as much. The tactile response of the keyboard seems to impart a lot of learning.

However, who am I to make you work in a certain way? You may choose to download the code from http://www.LangrSoft.com/agileJava/code. I've organized this code by lesson. I have made available the code that is the result of working each lesson—in the state it exists by the end of the lesson. This will make it easier for you to pick up at any point, particularly since many of the examples carry through to subsequent lessons.

Exercises

Each of the fifteen core lessons in Agile Java has you build bits and pieces of a student information system for a university. I chose this single common theme to help demonstrate how you can incrementally build upon and extend existing code. Each lesson also finishes with a series of exercises. Instead of the student information system, the bulk of the exercises, provided by Jeff Bay, have you build bits and pieces of a chess application.

Some of the exercises are involved and quite challenging. But I highly recommend that you do every one. The exercises are where the real learning starts—you're figuring out how to solve problems using Java, without my help. Doing all of the exercises will give you a second opportunity to let each lesson sink in.

Conventions Used in This Book

Code flows with the text, in order to make it part of the conversation. If I refer to code "below," it's the next piece of code as you continue to read; code "above" appears in recent prior text.

Code (below) appears in a non-proportional font:

this.isCode();

Smaller portions of a large block of code may appear in bold. The bold indicates either new code that relates to the current example or code that has particular relevance:

class B { public void thisIsANewMethod() { }}

Code appearing directly in text, such as this.someCode(), also appears in a non-proportional font. However, the names of classes, such as CourseSession, appear in the same font as the rest of the text.

I often use ellipses in the code samples. The ellipses indicate code that already exists in a class but is not relevant to the current discussion or example:

class C { private String interestingVariable; ... private void someInterestingMethod() { } ...

The dialog in Agile Java alternates between expressing ideas in English and expressing them in code. For example, I may refer to the need to cancel a payroll check or I might choose to say that you should send the cancel message to the PayrollCheck object. The idea is to help you start making the necessary connections between understanding requirements and expressing them in code.

Class names are by convention singular nouns, such as Customer. "You use the Customer class to create multiple Customer objects." In the name of readability, I will sometimes refer to these Customer objects using the plural of the class name: "The collection contains all of the Customers loaded from the file system."

New terms initially appear in italics. Most of these terms appear in the Glossary (Appendix A).

Throughout Agile Java, you will take specifications and translate them into Java code. In the tradition of agile processes, I present these specifications using informal English. They are requirements, also known as stories. A story is a promise for more conversation. Often you will need to continue a dialog with the presenter of the story (sometimes known as the customer) in order to obtain further details on a story. In the case of Agile Java, if a story isn't making sense, try reading a bit further. Read the corresponding tests to see how they interpret the story.

I have highlighted stories throughout Agile Java with a "storytelling" icon. The icon emphasizes the oral informality of stories.

Your best path to learning the craft of programming is to work with an experienced practitioner. You will discover that there are many "secrets" to programming. Some secrets are basic concepts that you must know in order to master the craft. Other secrets represent pitfalls—things to watch out for. You must bridge these challenges, and remember what you learned, to be a successful Java programmer.

I've marked such critical points with a bridge icon (the bridge is crossing over the pitfalls). Many of these critical points will apply to development in any language, not just Java.

FOOTNOTES

  • See McBreen2000.

  • Don't fret, though: You'll actually start with the "hello world" application in order to ensure you can compile and execute Java code. But you won't have to understand it all until later.

  • A constant developer pair would have helped.


  • Most helpful customer reviews

    3 of 3 people found the following review helpful.
    Don't Let the Title Fool You
    By G. L. Anderson
    This is my new favorite-book-to-give-to-anyone-who-is-learning-or-using-Java.

    The title is misleading in that this book is about much more than just the Agile Programming stuff. While it does a great job talking about Agile techniques and always starts by creating a unit test, the book really is about all aspects of Java (specifically Java 5) programming. Anyone who takes the time to work through the examples will become a much better Java programmer.

    OO patterns, collections, type safety and more are covered and explained in the context of a rich, in-depth example. And because the author has you construct a high-quality test suite around the example, you are free to experiment with different ways to implement each new feature - thus proving to yourself the benefits of Agile design.

    Just like it says in one of the quotes on the cover, this book is now required reading for the Java programmers at our company.

    1 of 1 people found the following review helpful.
    Best book for learning Java!
    By P. Jain
    This is an excellent book on Java. I have read several books on Java in the past years, but none of them teaches Java concepts like this one. I wish I had got this book 7 years back when I started developing in Java. I wish there were more recent books by this author.

    1 of 1 people found the following review helpful.
    Agile Java is great
    By Richard
    This book is well worth the read. It is a great concept to learn to test as you create your code. This is something that I was not taught when I started learning to code in Java. I wish that all classes taught to test as you go when learning to code.

    See all 19 customer reviews...

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    Jumat, 21 Oktober 2011

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    New love can bring new dangers.



    When Dirk volunteered to take the information to the resistance, he didn’t know he’d find his perfect match in their leader. Determined to find a place among them, he offers to help wherever he can.

    Leon has always been alone, afraid of trusting anyone with his affection. When the visitor from Ward Three comes in with important information to bring down the mob bosses, he doesn’t know how to handle their instant attraction.

    When outside dangers threaten to tear them apart, will their new love be enough to keep them together?



    Amber Kell
    About the Author:
    Amber Kell has made a career out of daydreaming. It has been a lifelong habit she practices diligently as shown by her complete lack of focus on anything not related to her fantasy world building.

    When she told her husband what she wanted to do with her life he told her to go have fun.

    During those seconds she isn't writing she remembers she has children who humor her with games of 'what if' and let her drag them to foreign lands to gather inspiration. Her youngest confided in her that he wants to write because he longs for a website and an author name—two things apparently necessary to be a proper writer.

    Despite her husband's insistence she doesn't drink enough to be a true literary genius she continues to spin stories of people falling happily in love and staying that way.

    She is thwarted during the day by a traffic jam of cats on the stairway and a puppy who insists on walks, but she bravely perseveres.

    • Sales Rank: #765561 in eBooks
    • Published on: 2014-12-19
    • Released on: 2014-12-19
    • Format: Kindle eBook

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    The story is just too short to get a good feel for the characters
    By Delaney
    I'm a big Amber Kell fan, but this just falls short. The story is just too short to get a good feel for the characters. Not much of a story.

    0 of 0 people found the following review helpful.
    Best to read the Other Books First.
    By D. Guyette
    Dirk volunteers to take information to a different Ward. He has information that will help the resistance. He also wants to offer his own help. He meets Leon and finds himself attracted. Leon, though, has always been alone and afraid to trust, but his attraction cannot be denied. Then more trouble comes to call and they may not have any time to explore their attraction.
    This one is that needs to be read in some order. It is short and I had a hard time getting into it. I would advise that you read the other books first.

    0 of 0 people found the following review helpful.
    Ganging up on Love
    By Kindle Customer
    It was ok I will see how it goes hopefully it will get better it's a wait and see ....... I will be looking for the next one...

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    This book deals with matters of embodiment and meaning—in other words, the essential components of what Continental thought, since Heidegger, has come to consider as “communication.” A critical theme of this book concerns the basic tenet that consciousness of one’s Self and one’s body is only possible through human relationship. This is, of course, the phenomenological concept of intersubjectivity. But rather than let this concept remain an abstraction by discussing it as merely a function of language and signs, this work attempts to explicate it empirically. That is, it discusses the manner in which—from infancy to childhood and adolescence (and the dawning of our sexual identities) through physical maturity and old age—we come to experience the ecstasy of what Merleau-Ponty has so poetically termed “flesh.”

    It is rarely clear what someone means when she or he uses the word “communication.” An important objective of this book is, thus, to advance understanding of what communication is. In academic discourse, “communication” has come to be understood in a number of contexts—some conflicting and overlapping—as a process, a strategy, an event, an ethic, a mode or instance of information, or even a technology. In virtually all of these discussions, the concept of communication is discussed as though the term’s meaning is well known to the reader. When communication is described as a process, the meaning of the term is held at an operational level—that is, in the exchange of information between one person and another, what must unambiguously be inferred is that “communication” is taking place. In this context, information exchange and communication become functionally synonymous. But as a matter of embodied human psychological experience, there is a world of difference between them. As such, this book attempts to fully consider the question of how we experience the event of human communication. The author offers a pioneering study that advances the raison d’être of the emergent field of “communicology,” while at the same time offering scholars of the human sciences a new way of thinking about embodiment and relational experience.

    • Sales Rank: #2961493 in Books
    • Published on: 2014-12-24
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.42" h x .91" w x 6.39" l, .0 pounds
    • Binding: Hardcover
    • 258 pages

    Review
    The aim of this book is to show that 'communicology is the human science best able to address the manner and motif in which persons connect and attach to each other.' Drawing on . . . a variety of humanistic thinkers—such as Maurice Merleau-Ponty, Michel Foucault, Erik Erikson, and Georges Bataille—Macke challenges the technocratic empiricism that upholds a rationalistic and reductive view of communication and outlines and advocates for an embodied and interpersonal perspective. A seasoned scholar in his field, Macke addresses topics such as intimacy, sexuality, and dreams in some detail. . . .This is a scholarly book rich in insights and interdisciplinary in scope, focused primarily on communicology. Summing Up: Recommended. Graduate students, researchers, faculty, professionals. (CHOICE)

    Frank Macke's book has enormous implications for the human and social sciences generally and for study of communication in particular. The text is a fresh, bold, intellectually challenging, and at times courageous critique of our taken-for-granted social connections and psychological attachments and the disciplines by which we have heretofore repressed or superficially understood these experiences. This is a work of vitality, of embodied corporeality, and it is about the same. Macke's book has the potential to radically alter communication as a concept and field of endeavor. (Isaac E. Catt, Isaac E. Catt, Visiting Scholar, Simon Silverman Phenomenology Center at Duquesne University, Fellow, International Communicology Institute, and co-editor, Communicology: The New Science of Embodied Discourse)

    Frank Macke offers a thoughtful examination of a communication theory that unites evidence and ambiguity. Macke articulates communicology as a human science that dwells within the interplay of everyday human existence, unwilling to retreat into a realm above the fray of humanity. Macke contributes significantly to our understanding of communication with this volume. (Ronald C. Arnett, Duquesne University, author of Communication Ethics in Dark Times: Hannah Arendt's Rhetoric of Warning and Hope)

    Professor Macke asks an embarrassing question: Where is the “human” in communication taught in the American classroom and experienced in the typical family? Cutting through decades of superficial talk about “sharing messages,” he then asks an old fashioned question: What’s the point of talking? With extraordinary clarity and precise scholarship, he helps us understand the psychology of how we come to embody a sense of self-worth and why that emotion matters in the shared community of speech around us: family, friends, strangers. The Experience of Human Communication is a “must read” answer for everyone with a positive interest in today’s society and culture. (Richard L. Lanigan, Director and Fellow, International Communicology Institute, Washington, DC, and University Distinguished Scholar and Professor of Communicology, School of Communication, Southern Illinois University)

    We’re so used to saying that ‘one cannot not communicate.’ Frank Macke challenges this maxim: we can not communicate—look around you, see how people try to connect with one another, only to fail. The thrust of Frank Macke’s book is de-structuring and transformative: he takes the suppressed potential of communication understood scientifically and helps to unbracket and liberate it as expressed relationality. In this thought-provoking work, Macke provides insights into the human communicative experience and advances the science of Communicology. Anyone who reads this book will find it a transformative and richly rewarding experience. (Igor E. Klyukanov, Professor of Communication Studies, Eastern Washington University)

    About the Author
    Frank J. Macke is professor of semiotics, rhetoric, and communication theory at Mercer University.

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    Fresh perspective
    By Bridget Wolf
    Frank J. Macke's book provides insight into how communication at every level is an essential element of our human relationships, emotionally, socially and culturally.

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    Kamis, 20 Oktober 2011

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    • Sales Rank: #1069554 in Books
    • Published on: 2013-05-09
    • Original language: English
    • Number of items: 1
    • Dimensions: 7.80" h x 1.10" w x 5.08" l, .0 pounds
    • Binding: Paperback
    • 352 pages

    Review
    'A beautifully written, potted history of fell-running and famouse fell-runners. Definitely worth a peep!' Country Walking 'Imagine how strange it feels not only to have read a book about fell-running, but to have enjoyed it so much that I am now contemplating trying the sport myself...a lovely little book'. Annalisa Barbieri, New Statesman -- Annalisa Barbieri New Statesman 'A minor masterpiece.' Sports Book of the Week -- Frank Graham The Sunday Times 'A rousingly readable chronicle... The book wants for nothing in terms of rhythm and drama and tug.' -- Christopher Bray The Sunday Times 'Sports book of the season - a terrific story of fell-running and obsession.' -- Blake Morrison Guardian '[An] excellent book.' -- James Eve The Times 'One of the most effervescent books about anything - never mind fell-running - that I have ever read.' -- Dave Jones Fellrunner

    About the Author
    RICHARD ASKWITH is Associate Editor of the Independent and author of Feet in the Clouds: A Tale of Fell-Running and Obsession.

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    0 of 2 people found the following review helpful.
    Three Stars
    By Phyllis Inman
    gift

    7 of 7 people found the following review helpful.
    Askwith takes you with him.
    By John M.
    In the twenty or so years of running trails and ultramarathons, mostly in the U.S., I have waited for someone who could portray what goes on "out there" while running. Fell-running is arguably more challenging than our U.S. trails--the idea that we are almost always on trails is the giveaway.

    Askwith gives us history of the legendary runs, names that become people with the biographical chapters, and, the icing on the cake--he takes us with him on several runs. I suffered his DNF just as I have suffered my own, his introspection echoed the many others I have heard. It sounds trite, but he transposes the reader from the comfort of the warm chair to the cold challenge of a waiting hillside.

    Well done, very well done.

    3 of 3 people found the following review helpful.
    Inspirational introduction to the world of fell-running, its athletes and history
    By Elisson Per-Åke
    Great inspirational story that have several parallell tracks - one is of course how the author gets started and after a while tries to complete the Bob Graham Round in 24 hours - another is meeting quite a number of people that are/have been influential in the fell-running culture. This is woven together in a clever way that makes for a very interesting read and really makes you want to pull on your runing shoes and head for a run. Good thinking about respect for nature and weather and that we need to take full responsibility when out among the fells.

    The trigger for me to buy the book came from completing the 3peaks cyclocross race in Yorkshire Dales - couldn't help noticing that many of the strongest guys there came from a fell-running background. Next trip to England I may skip the bike and just bring my running shoes;)

    See all 9 customer reviews...

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    Kamis, 13 Oktober 2011

    [M216.Ebook] Get Free Ebook The Period Book: A Girl's Guide to Growing Up, by Karen Gravelle, Jennifer Gravelle

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    The Period Book: A Girl's Guide to Growing Up, by Karen Gravelle, Jennifer Gravelle

    The essential guidebook for every girl.

    The Period Book is a reassuring must-read for every girl about to have her period, and every parent wishing to prepare a daughter for this important milestone. With more than 300,000 copies sold, The Period Book stands out from the pack by specifically addressing younger girls. And with eleven now the average age at which girls get their period, this supportive and practical approach, providing clear and sensitive answers to common questions, is evern more welcome today.

    The revised edition includes a new introduction for parents and an additional chapter about body image.

    • Sales Rank: #9695 in Books
    • Brand: Walker Childrens
    • Published on: 2006-06-01
    • Released on: 2006-05-30
    • Original language: English
    • Number of items: 1
    • Dimensions: 7.22" h x .37" w x 7.08" l, .50 pounds
    • Binding: Paperback
    • 144 pages
    Features
    • Used Book in Good Condition

    About the Author

    KAREN GRAVELLE the author of Walker & Company's best-selling nonfiction titles What's Going on Down There? and The Driving Book. She lives in Long Island City, New York.

    DEBBIE PALEN is a professional illustrator from Cleveland, Ohio. When not illustrating, she can be found doing yoga, writing, or reading comics. She has illustrated five books for Walker & Company.

    Most helpful customer reviews

    180 of 187 people found the following review helpful.
    An easy way for girls to find out what they want to know...
    By Laura Haggarty
    I bought this book for my daughter after she and I had our first "talk" about periods and sex. It's a light-hearted book, written by a woman and her teenaged neice, and it is fairly specific in that it pretty much only addresses issues about getting one's period (not boys, nor sex, much).
    The book outlines the changes which young girls go through as they mature, and discusses the various things which happen, both mentally and physically, as they approach their first period. It covers the options young women have to deal with their period, what to do if there are problems, how to talk to your parents about it (and listen to them try to talk to you!), and has a list of "What If..." questions which covers most issues.
    The book is illustrated with line drawings (almost cartoons) which deal with issues in a sensitive but easy manner. There's even a spot in the back for notes or letters to one's parents. I'd rate the age range for this book from about 10 and up. All in all it's a good value for its price, and answers many of the questions a young girl has about this touchy subject.

    738 of 825 people found the following review helpful.
    NOT THE BOOK YOU ARE LOOKING FOR!
    By PondFrog
    I felt SO misled by the positive reviews already posted here that I thought appropriate to warn mothers of young girls or "tweens". This book is NOT the book you are looking for. Find the American Girl book on this subject and you will be so impressed and pleased with the beautiful way it handles this subject. Your little girls will become so confident and feel secure about the changes, rather than worried and confused by the inappropriate material that is in this book.

    For instance, this book tells you that you can get pregnant if sperm is on a finger and it is put "inside of you". This is absolutely ridiculous in a book they are recommending to nine year olds to learn about growing up, emotions, body changes and starting menstruation! (As if getting pregnant is the only troublesome aspect if someone is "placing a finger with sperm" in them at their ages?)
    The title of this book, "The Period Book", is SO misleading, and would cause many to believe it is a book for young girls learning about the changes coming to their bodies and why they happen. It is not, and the material in this book would be more for older teenagers or young women who have made the choice to have sexual intercourse, wants birth control, etc. Read it, word for word before handing it to your young daughters! This book should be called the Sexual Intercourse book as covers that topic far more than "periods".
    ThIS author has written supernatural and horoscope books before, and other odd titles and how does that even qualify her to write about such a topic regarding OUR kids and a company like Amazon to even carry it? She actually states she is qualified because she has a 14 year old niece?! Give me a break! This book also goes on into how to position legs and behave for an OBGyn, getting birth control pills, etc. Why do some of you hand your daughter's over so freely like that just because someone wrote a book?
    If you want a book that will make your daughter feel beautiful, confident, in control of her body and what happens to it, and proud to be growing up, look at the American Girl book here on Amazon.
    I literally threw this "period" book in the trash. You will too.
    To the author of this book:
    SHAME ON YOU for using clever illustrations, a misleading title, and presentation on such a poorly written, completely off the mark book for young girls. You are taking financial advantage of moms looking for that special book about growing up for sharing with their young daughters.for sharing with their young daughters.

    252 of 279 people found the following review helpful.
    Not Happy
    By copperone65
    I was extremely excited when I discovered this book. I wanted it for my ten-year-old-daughter. From reading other reviews, the book was suppose to be about girls becoming wowen (getting their periods). I was disappointed to find that the book contained too much information about sex and a picture of male genitals. I wanted my daughter to learn about her own genitals--not a male's genitals.

    The book does cover a lot of what girls need to know about getting their periods. If you are not concerned about your young daughter learning about sex--get the book, but if you wanted information only about menstruation, this is not the book for you.

    See all 178 customer reviews...

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    Rabu, 12 Oktober 2011

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    Criminological Theory - Context & Consequences (3rd, 02) by Lilly, J (James) Robert - Cullen, Francis T - Ball, Richard [Paperback (2001)]

    • Published on: 2001
    • Binding: Paperback

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    Jumat, 07 Oktober 2011

    [K363.Ebook] Free Ebook The Successful Match: 200 Rules to Succeed in the Residency Match, by Rajani Katta, Samir P. Desai

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    The Successful Match: 200 Rules to Succeed in the Residency Match, by Rajani Katta, Samir P. Desai

    Please note that we will be releasing a new edition of this book - The Successful Match 2017: Rules to Succeed in the Residency Match - in June 2016. It will be available on Amazon. What does it take to match into the specialty and program of your choice? Utilizing a unique combination of evidence-based advice and an insiders' perspective, this book shows residency applicants how to develop the optimal strategy for success. Replacing the best-selling "Residency Match: 101 Biggest Mistakes And How To Avoid Them," this new edition covers all aspects of the residency application - upgrading your credentials, writing high-impact personal statements, soliciting strong letters of recommendation, shining during interviews, and much more. An invaluable resource to help applicants gain that extra edge.

    • Sales Rank: #72597 in Books
    • Brand: Brand: Md2b
    • Published on: 2009-01-01
    • Original language: English
    • Number of items: 1
    • Dimensions: .90" h x 5.40" w x 8.40" l, 1.05 pounds
    • Binding: Paperback
    • 405 pages
    Features
    • Used Book in Good Condition

    Review
    "Provides the medical student reader with detailed preparation for the matching process."

    AMSA Journal The New Physician

    From the Publisher
    In the 2007 Match, over 40% of U.S. senior applicants failed to match with the residency program of their choice. In competitive fields such as dermatology, ophthalmology, plastic surgery, and urology, over 30% of U.S. senior applicants failed to match at all. The numbers are significantly worse for osteopathic and international medical graduates. In fact, in the 2008 Match, over 5,000 international medical graduates failed to match.

    Regardless of your chosen specialty, the key to a successful match hinges on the development of a well thought out strategy. This book will show you how to develop the optimal strategy for success. Learn how you can upgrade your credentials, write high-impact personal statements, solicit strong letters of recommendation, shine during interviews, and much more. This book is an invaluable resource to help you gain that extra edge.

    Inside, find the answers to the following questions -

    * Who are the decision-makers and what do they care about? Chapter 2 summarizes the data, specific to each field, on the relative importance of USMLE scores, AOA status, number of honors grades, research experience, and other criteria.
    * One study of recommendation letters found that key information, such as interpersonal communication skills and cognitive knowledge, was often lacking. What can you do to help your letter writers write the best possible letter?
    * A survey of program directors was performed to determine the most important aspects of a personal statement. What were the three most important?
    * In one study, 1/3 of applicants were actually ranked lower following the interview. Another study found that 14% of interviews resulted in unranked applicants. What can you do to avoid common interview pitfalls?
    * Do you know your competition? NRMP data from 2007 indicate that in competitive fields such as dermatology, orthopedic surgery, ENT, and radiation oncology, over 90% of applicants had participated in research.
    * Should you do an audition elective? How important is it? How can you excel during the elective?
    * What are the three most important criteria used to select IMG applicants? What are the least important? In one study, 93% of decision-makers felt that letters of recommendation from non-U.S. faculty were worthless.

    Featuring discussion of these issues and more, this book will provide you with specific, concrete recommendations that will maximize your chances of achieving the ultimate goal: that of a successful match.

    About the Author
    Samir Desai, M.D., has advised and mentored many medical student and international medical graduate applicants during his time as a faculty member in the Department of Medicine at the Baylor College of Medicine. He is the author of 16 books which have sold over 200,000 copies worldwide. His latest book, Resident's Guide to the Fellowship Match: Rules for Success, provides strategies for success for residents seeking fellowship positions.

    His book, Success in Medical School: Insider Advice for the Preclinical Years, provides students with the knowledge and guidance to excel during the first two years of medical school. He is the co-author of the popular Success on the Wards: 250 Rules for Clerkship Success, a book that shows students how to excel during the third year of medical school. At the websites - TheSuccessfulMatch.com and ImgAssist.com - he provides consulting services to applicants seeking residency positions in the United States. Together with Dr. Rajani Katta, he writes a regular column for studentdoctor.net called The Successful Match.


    Rajani Katta, M.D., is an associate professor in the department of dermatology at the Baylor College of Medicine. She has authored over 30 articles published in scientific journals, and lectured extensively both nationally and locally on dermatology and contact dermatitis. She is the co-author of the popular Success on the Wards: 250 Rules for Clerkship Success, a book that shows students how to excel during the third year of medical school.

    Most helpful customer reviews

    21 of 22 people found the following review helpful.
    Best book for Residency applicants
    By A. Mallik
    "The Successful Match: 200 Rules to Succeed in the Residency Match" - the title of the book describes it very well. This is a results-oriented, thorough, and complete guide. Remarkably, it is also engaging, step by step and easy to follow. The authors have made a great effort to organize the book with the time-pressured, busy residency applicant in mind.

    One of the biggest challenges that residency applicants face is the confusing array of contradictory information from different sources. In this book, the authors do a wonderful job of addressing many myths and rumors that exist out there. They don't merely provide their opinions, but instead provide hard data -- the results of surveys and studies, as well as direct quotes from important decision makers such as residency program directors. Their painstaking research equips the applicant with the knowledge and insight to navigate this challenging process by helping them understand what programs are really looking for. The authors recognize that `one size fits all' often does not work for residency applications - e.g. something that makes sense for one specialty may be inappropriate for another.

    I found the layout of The Successful Match more friendly and effective than other reference books. After reading the relevant section of "The Successful Match", I was equipped to deal with that aspect of the residency application process, since the authors provide very useful checklists, tips, and clear guidelines. The section on International Medical Graduates (IMGs) is the best guide out there, and meets a very important need. This book is a must-read, especially for all IMG applicants!

    16 of 17 people found the following review helpful.
    The best book for match
    By Linda
    I am an IMG and I am very lucky that I have received a pre-match offer from one of my top programs this week. It is a long journey and I have so many people to thank. Among them, I would like to thank the authors of this book. I purchased it at the beginning of my application; actually I regret that I did not buy it earlier. I read it several times before I started my application, then I read one more time in the middle of my interview season. It is very informative, very easy to read and very well written. Actually I bought two books for match -this book and `Iserson's Getting into Residency". It turned that I did not have enough time to read both books. One of my friends recommended me this book. I found it very useful every time I read this book. The more I read, the more I like it. When I think back now, I feel this book provides everything you need to know for match.

    What I like most about this book is that every statement is backed up with solid data obtained from surveys and studies. So, I trust what they say in this book. In fact, they are right. As an IMG, I was struggling with writing a perfect personal statement at the beginning. This book provides very good points on how to make a special statement which makes you stand out from your peer. I also like the 4 chapters about the interview. In fact, I prepared my answers for every interview question in this book. It turned out they are enough for preparing the interview. In summary, I highly recommend this book to every medical students who will participate match and I truly believe that it will lead you a successful match.

    16 of 19 people found the following review helpful.
    Must Have Book
    By Yogisan
    This book is a MUST HAVE for any medical student planning to
    participate in the Match. Prior to reading the book, I quickly gleaned
    through Iserson's Getting into Residency, which pales in comparison to
    The Successful Match. The depth of information provided in this book
    for each step of the application process is astounding. It is well-
    researched and provides insightful perspectives into each specialty.
    The tips provided on selecting an advisor to dealing with a
    conversational interview will be especially helpful. I especially
    liked the information provided for writing the personal statement, CV,
    and ERAS. Learning how program directors view the details provided to
    them in these documents challenged me to present my professional
    background effectively. Being educated about the Match through this
    book has reduced my anxiety and I am certain it would do the same for
    anyone who avails the use of this book. Best of luck in the upcoming
    Match.

    See all 69 customer reviews...

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