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Now available in paperback!
No other book of the New Testament has attracted as much attention from commentators as the Fourth Gospel. It has stirred minds, hearts, and imaginations from Christianity's earliest days. In The Gospel of John, Francis Moloney unfolds the identifiable "point of view" of this unique Gospel narrative and offers readers, heirs to its rich and widely varied interpretative traditions, relevance for their lives today. Includes an updated bibliography as an appendix.

Francis J. Moloney, SDB, is Foundation Professor of Theology at Australian Catholic University, Melbourne. He is a Fellow of the Australian Academy of the Humanities and a Member of the Order of Australia. He is the author of numerous books including The Gospel of the Lord, Beginning the Good News, and A Hard Saying: The Gospel and Culture published by Liturgical Press.

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  • Sales Rank: #77955 in Books
  • Published on: 2005-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.06" h x 1.31" w x 6.12" l, 1.88 pounds
  • Binding: Paperback
  • 632 pages

Review
The manner in which Moloney contains the size yet incorporates major past and contemporary scholarship makes the book a valuable contribution to Johannine studies. His ability to draw the reader into the narrative is exceptional.The Australasian Catholic Record

Moloney’s volume on John is a masterpiece that approaches the gospel from the perspective of literary criticism, attentive to its final form as a literary work. . . . Moloney’s commentary is substantial without being overly technical; he always keeps the needs of the pastor or preacher in mind as he explains the multiple levels of meaning in the text. This volume, together with each volume in this fine series, belongs in every college, seminary, and university library.Catholic Library World

With all the scholarly work done on the interpretation of the Gospel of John, is there a need for another? For this book, the answer is yes.Crux of the News

As each passage flows by, and with each dive into the original text, the author lays the groundwork and the foundation for his explanation: that the author of the fourth Gospel had a decided point of view that he wanted to get across, and that the modern reader can get as much out of the reading as a first century Christian. It helps us to understand how and why we made the choice to believe.Crux of the News

All good libraries ought to have this commentary.Vidyajyoti Journal

This commentary further testifies to Frank Moloney's position at the front rank of international Johannine scholarship. The mastery of the second literature, old and new, is clear but never intrusive. The author creatively deploys the narrative critical approach in a concise and clear exposition that successfully unfolds the theological vision of the Gospel. Scholars, pastors, theological students and all whose faith leads them to seek deeper understanding will welcome this notable addition to Sacra Pagina.Brendan Byrne, SJ, Jesuit Theological College

The author is interested in facilitating the Gospel's speaking to contemporary readers, and he is consistently successful in doing so. The importance of this work in biblical studies is that it succeeds also in practicing a narrative criticism without denigrating historical critical questions. Hence, it is important for scholarship as well as for the Church.Interpretation

I can strongly recommend this as the most contemporary, insightful, and useful single-volume commentary on John that I know.Theological Studies

About the Author
Francis J. Moloney, SDB, AM, FAHA, is the professor of New Testament at The Catholic University of America. He is the author of numerous books including The Gospel of John of the Sacra Pagina series published by Liturgical Press.

Most helpful customer reviews

6 of 9 people found the following review helpful.
Sacra Pagina (The gospel of John)
By Meg G.
Rather theological and deep explanation of the Gospel of John. Probably need some background to read it, but still can speak to all. Translations of parables are excellent and interesting issues are raised. Audience is more likely grad students and those somewhat steeped in theology, although it motivated me to take available classes and fill my gaps.

14 of 15 people found the following review helpful.
Solid Catholic Commentary - Tough Field
By Reader From Aurora
Francis Moloney's `The Gospel of John' is an installment in the recent Sacra Pagina series of Catholic biblical commentaries. This series seeks to combine modern critical analysis with Catholic tradition.

With respect to strengths, Moloney is a well-known Australian scholar and his writing is of a high academic quality. The book's layout is also helpful; small sections of text, followed by analysis, end-notes and finally recommendations for further reading. Though my preference is have notes at page bottom (to minimize flipping back and forth), given the book's structure the end-note approach is effective.

While I enjoyed the text, Moloney's tone and style were distracting at times. On the issue of style, it is a perennially difficult task to strike the right balance between readability and academic rigor in biblical commentaries. That said, however, the text has a choppy feel, characterized by excessive references, sub-divisions and outlines. While with regard to tone, many of Moloney's assertions strike me as too definitive. For example, in analyzing John 11:33 he states that Jesus' emotion (tears) is a result of anger - while this is possible, it has often been interpreted as a more nuanced combination of frustration and empathy. The point is not that Moloney's assessments are wrong - in fact, I think he is correct in much of his analysis - it is rather that they are too bold.

Overall this is a solid commentary. Perhaps the biggest challenge it faces in getting an audience is the tremendous amount of outstanding Gospel of John commentaries that are available. For readers interested in this subject, I recommend Brown (Catholic) or Carson (Reformed).

29 of 29 people found the following review helpful.
Another Great Volume in the SACRA PAGINA series
By Timothy Kearney
Many people have discovered the SACRA PAGINA commentaries and find these volumes both thorough and accessible for use. The volumes include an introduction to the overall work. The work itself is then exegeted. The author usually presents his/her own translation, an overall summary, and a line by line commentary. An extensive bibliography is included after each section which makes it ideal for students. Its ease of use makes it a valuable tool for preaching. Francis Moloney's commentary of John follows the same format as the other volumes in this series. It also follows the series reputation for excellence.

Moloney's approach to John's Gospel somewhat rejects what has commonly been believed about John's Gospel. Because so many of the stories seem somewhat disparate, it had been believed that the gospel was a collection of unrelated stories about Jesus. Moloney refutes this claim and sees John's Gospel as having a narrative unity and the stories and conflicts of the gospel reflect the concerns of the Johannine community. Therefore it is important to read his introduction prior to using this commentary. In the introduction includes what a reader should expect. He discusses the pertinent information about Johannine literature as well the controversies surrounding the author of this Gospel (Was the "Beloved Disciple" actually the Apostle John?) and information about the Johannine community. He also devotes some time to the use of the way in which the gospel's author uses the term "the Jews" and discusses the importance of sensitivity in using this work, something especially important as far as Jewish Christian relations would be concerned.

People who select this commentary will have to spend some time getting accustomed to it. It is organized in an orderly manner, but unlike other SACRA PAGINA commentaries, particularly Luke Timothy Johnson's volume on Luke and Daniel J. Harrington's commentary on Matthew, John's Gospel is less straightforward which requires a different approach in studying. Moloney's central themes resurface throughout the work so being familiar with his perspective is important. When Moloney's point of view is understood, readers discover one of the bets commentaries on John's Gospel available, and certainly the one of the finest Catholic commentaries that is both true to the gospel and offers a pastoral perspective as well.

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Kamis, 20 Desember 2012

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  • Sales Rank: #2099183 in eBooks
  • Published on: 2012-09-05
  • Released on: 2012-09-05
  • Format: Kindle eBook

About the Author

V. Kumar was recently listed as one of the top five ranked scholars in marketing worldwide. He has taught and consulted for many Global Fortune® 500 firms and universities, and published award-winning articles in many scholarly journals and business trade magazines in marketing including the Harvard Business Review and Journal of Marketing. The co-author of Customer Relationship Management: A Databased Approach, his current work focuses on multichannel shopping behavior, international diffusion models, and customer relationship management. Richard Hammond has drawn on 25 years of retail experience to develop a unique practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan, fashion brands in Sweden, to big stores and brands in the UK. Herb Sorensen, Ph.D. is CEO and President of TNS Sorensen, the leader in helping manufacturers and retailers assess product and package performance, the purchase decision process, category management, promotional impact, and shopper behavior. There, he provides over the development of new services and research methods, including PathTracker®, the revolutionary electronic shopper tracking and learning system. Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behavior at the Manchester School of Business, His primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually-oriented online research methodologies.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A help
By Amazon Customer
Whilst I'm not in a 'customer relationship management' position, I used the advice given in order to improve my relationship with colleague who rely on me to service their needs in the workplace.

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Helpfull
By Michael Schulker
Always good to have a guide like this handy. This will deffinitely help me in my profession. A must have

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Jumat, 07 Desember 2012

[U109.Ebook] Download PDF How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands, by Jenni Romaniuk, Byron Sharp

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  • Sales Rank: #57579 in Books
  • Published on: 2015-11-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.30" h x .80" w x 9.10" l, .0 pounds
  • Binding: Hardcover
  • 192 pages

About the Author

Jenni Romaniuk, Associate Director (International), Ehrenberg-Bass Institute for Marketing Science

Jenni Romaniuk is Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute, at the University of South Australia. Jenni's research covers Brand equity, Mental Availability, Brand Health Metrics, Advertising effectiveness, Distinctive assets, Word of mouth and the role of Loyalty and Growth. She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand's distinctive assets. She is also a pioneer in Mental Availability measurement and metrics. Jenni is Executive Editor (International) of the Journal of Advertising Research, and is on the Editorial review board for four other journals. She has published in journals such as the Journal of Business Research, Journal of Marketing Management, Marketing Theory and European Journal of Marketing.

Dr Byron Sharp is Professor of Marketing Science, and the Director of the Ehrenberg-Bass Institute, at the University of South Australia. The Ehrenberg-Bass Institute's research is used and financially supported by many of the world's leading corporations, including Coca-Cola, Colgate-Palmolive, First National Bank, General Motors, Procter & Gamble, Turner Broadcasting, CBS, ESPN, and Unilever. Byron's book 'How Brands Grow' was voted marketing book of the year by AdAge readers in 2013. He has also published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted with Professor Jerry Wind two conferences at the Wharton Business School on the laws of advertising, and co-edited the 2009 and 2013 special issues of the Journal of Advertising Research on scientific laws of advertising. His university textbook 'Marketing: theory, evidence, practice' (Oxford University Press) was released in 2013.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Reading this book feels like winning the lottery
By Darren
The marketing world is so full of anecdotes, it's like if a doctor prescribed your a medication without any scientific backing or research, relying only on his instincts and hunch (which scientists have proven over and over to be unreliable for a big number of situations). 99.9% of marketing books are like these. Not only the advice they provide is not helpful, but also HURTS the product/brand you'll promote (as mentioned in this book in the part of user personas).

I stumbled upon Byron Sharp's work quite accidentally by reading a book called "Applying Scientific Reasoning to the Field of Marketing" where Dr. Sharp was the only marketing professor this author mentioned. I started doing some research and discovered his original "How Brands Grow" book. The principles totally changed the way I look upon marketing, it felt like I suddenly took the "red pill" and many things became crystal clear on why some products I thought were nothing special in quality were popular and with big market share and why some extraordinary products were so-and-so in popularity (tip: advertising and the fact people don't think much about products).

This second book focuses more on the HOW to part which is what we've been all waiting for. In Chapter 1, the authors give a brief summary of the fundamental principles of the book. It's like "How brands grow brief summary + what we know since then". Then in subsequent characters, they go on debunking popular myths which could save marketers thousands of wasted hours in applying principles that yield no effect. After this, they provide more specific how-to advice on principles that DO work and how to implement them conceptually. For more detailed instructions, there are footnotes with the appropriate studies.

Sometimes reading this book (and the first "How Brands Grow") feels like winning the lottery. I still don't understand why this book isn't required reading for every marketing course out there. It makes me wonder how evidence-focused marketing professors really are (this is the only book out of 100s I've seen that backs up 100% of what it says with evidence.) Maybe it's the fact that there are huge market research companies and consultancy agencies (where these professors are on the board) that charge hefty fees for doing "segmentation" (a principle debunked by this book), "targeted reach" (also a non-effective tactic which is elaborated in this book) and "differentiation" (which also doesn't work). This incentive is multiplied because those firms can charge even more fees by claiming their work produces a better segmented audience, a more laser-targeted reach and even bigger differentiation. If they go and actually accept the evidence here, they'll have to say...sorry guys everything we did for you was proven ineffective. We'll have to totally revise what we're doing or shut our doors.

Consider yourself VERY lucky if you came upon this book, because the odds were against you (it isn't advertised in mainstream media as much as pop-marketing gurus, so you were either very lucky to somehow stumble upon it or crazy persistent like me to throw every marketing book out there that doesn't provide any evidence behind its claims and keep searching for that one which does).

3 of 3 people found the following review helpful.
Best Marketing book you will ever buy.
By Jose Suerte
I was very skeptical about the recommendation I got on the first book. I thought after 30 year of marketing with companies like P & G, Kraft, T-Mobile and Mars I knew enough about marketing. I was wrong. I found it to be the best clear headed marketing book I have have read in years. THere is so much baloney that passes for marketing today. This book and the first book by Sharp approach marketing from a much more realistic basis. The book explains how many platitudes about marketing are just not true. If you are serious about your craft, I suggest you read these two books.

1 of 1 people found the following review helpful.
What marketing is about
By Vito
How Brands Grow part 2 is a must read for all those interested in understanding what makes the difference between big, successful brands and small brands.
This new book brings all the insights of 'How Brands Grow - what marketers don't know' to the next level, providing practical examples on how to measure mental availability, distinctive assets and physical availability. Additionally it also provides plenty of data points on emerging markets - very useful and relevant to demonstrate that the laws of growth hold true also in less developed, often fast growing markets.
I found 'how brands grow - part 2' as inspiring as the former and possibly even better in providing guidance about implementing the laws of growth in real business life.

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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands, by Jenni Romaniuk, Byron Sharp PDF
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Kamis, 06 Desember 2012

[R943.Ebook] Ebook Download Flux Cored Arc Welding Handbook, by William H. Minnick

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Flux Cored Arc Welding Handbook, by William H. Minnick

Flux Cored Arc Welding Handbook, by William H. Minnick



Flux Cored Arc Welding Handbook, by William H. Minnick

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Flux Cored Arc Welding Handbook, by William H. Minnick

Flux Cored Arc Welding Handbook provides comprehensive coverage of gas-shielded (FCAW-G) and self-shielded (FCAW-S) flux cored arc welding processes. The text presents fundamental skills and advanced techniques in clearly written language, reinforced with hundreds of illustrations. End-of-chapter questions reinforce the key concepts presented in the chapters. In addition to covering the basics of equipment setup, joint preparation, and techniques for welding carbon and low-alloy steel, this book includes specialized chapters focusing on welding stainless steel, welding cast iron, surfacing, and weld testing and inspection. This text prepares students to take the Written Knowledge and Workmanship Performance Tests for Module 6 of AWS SENSE Level 1–Entry Welder certification.

  • Sales Rank: #1006168 in Books
  • Brand: Brand: Goodheart-Willcox
  • Published on: 2008-12-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.10" h x .50" w x 8.70" l, 1.50 pounds
  • Binding: Hardcover
  • 176 pages
Features
  • Used Book in Good Condition

About the Author
Goodheart-Willcox is the premier publisher for Technical, Trades, and Technology; Family and Consumer Sciences; and Business, Marketing and Career Education. Goodheart-Willcox products are designed to train everyone from students through practicing professionals. Our books and supplements contain a wealth of information on the latest theories, techniques, tools, and operations for these subject areas. Whether the subject is automotive or child care, you will find numerous features throughout our textbooks to make learning easier. High-quality presentation, authoritative content, sound topic sequence, an abundance of illustrations, involving pedagogy, real-world examples, and appropriate readability are hallmarks of Goodheart-Willcox products.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Plenty of helpful information
By J. Raposa
I needed an overview, some basic info., as well as some details, and this book delivered all of that. As the title suggests, it specifically addresses flux-cored welding, which is exaclty what I was looking for. If that's what YOU are looking for too, I'd recommend it highly.

0 of 0 people found the following review helpful.
FCAW handbook
By Peter Monostory
Very informative. Just what I need to teach myself around the house. Now if only there were a video to accompany it.........

2 of 3 people found the following review helpful.
Good beginner's level book
By Gerald P. Young
Gives a fairly accurate overview of the welding processs available at the time. An update would be more than useful.

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